What is “Steering” and why should it be avoided?

Steering is an attempt by owners/managers to control where someone lives because of their protected class, regardless of how well intended.  Perceived “steering” can result in a fair housing complaint. Common targets are:

If a unit that meets applicant’s needs is not available, it is better to refer him/her to another property in the portfolio to reduce chance applicant will feel they are being discriminated against.