What are Steer Applicants and why should it be avoided or How not to steer applicants
- Families with children. Steering can include directing applicants to downstairs or end units or “family” buildings, or units near the playground.
- For elderly or Disabled persons, steering can include directing applicants to more accessible units, first or ground-floor units. Also buildings or sections of buildings designated for seniors.
- Race/Color/Nationality: steering can include directing applicants to not-as-desirable units or a totally different property.
If a unit that meets the applicant’s needs is not available, it is better to refer him/her to another property in the portfolio to reduce the chance applicant will feel they are being discriminated against.