What are Steer Applicants and why should it be avoided

What are Steer Applicants?

Steering is an attempt by owners/managers to control where someone lives because of their protected class, regardless of how well intended.  Perceived “steering” can result in a fair housing complaint. Common targets are:
  • Families with children. Steering can include directing applicants to downstairs or end units or “family” buildings, or units near the playground.
  • For elderly or Disabled persons, steering can include directing applicants to more accessible units, first or ground-floor units. Also buildings or sections of buildings designated for seniors.
  • Race/Color/Nationality: steering can include directing applicants to not-as-desirable units or a totally different property.
If a unit that meets the applicant’s needs is not available, it is better to refer him/her to another property in the portfolio to reduce the chance applicant will feel they are being discriminated against. Contact us today!

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